Corporate Identity Questionaire

Corporate Identity Questionaire

Corporate Identity Questionaire (Due 10/17)

1) What is your business?

Ex: We make shoes.

This is a Cupcake and Bakery Shop. 

2) Describe your business in one sentence

Ex: We make quality skates for professional and casual skaters.

We bake delicious sweets for people of all ages! However, we would like to be well-known as a higher-end establishment. 

3) Who is your target audience?

Ex: Skaters. Professional skaters. Families. Teenagers. Casual skaters. Athletes. Men. Women.

Families. Anyone who enjoys treating themselves to some of our baked goods every now and then.

4) Who are your competitors?

Ex: Skaters Choice Skate Shop, SPoT Skate Shop, Skate America

The Cupcake Spot, A Piece of Cake, and Sweeties Delights Bakery

5) What makes them better/worse than your product/service?

Ex: Skaters Choice Skate Shop site doesn’t work right now. SPoT Skate Shop sells shoes, clothes and skateboards, nothing for regular skates. Skate America’s site is currently being redone so all you can do is sign up for their email listing. None of these are ideal for buying skates, skate parts or customizing skates online.

Sweeties doesn't even have a website. The Cupcake Spot is actually a very cute place and they have a very great website. They will be our biggest competition. However, our cupcake shop will be a more trendy company.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

SKIP

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

SKIP

8) How do you want your image to be seen in two years?

Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.

Why is this important? This is something that you will have to portray in your corporate identity.

We want our store to be seen as the city’s premier baked goods headquarters. A place with class, that has extremely knowledgeable staff, a very edgy/trendy atmosphere, and nothing but the best baked goods that are made with only the finest ingredients.

9) If your company was an animal, what animal would it be and why?

Ex: A cheetah, because our skates are fast, dynamic, and exciting.

A peacock. The peacocks beautiful design has always been found around the world’s upper-class. It is something that can be used to portray our image.

10) If your company/brand was a person, who would it be and why?

Ex: Apolo Ohno, because he is a famous, record-breaking Olympic speed skater who’s also young, fun and trend setting.

It would be one of the Olsen Twins. They represent America’s trendy Pop Culture today and have been around since the beginning of my generation. They are pretty, fashionable, and even have a little bit of faults that keep them human.

11) If your company/brand was an object, what would it be?

Ex: A pair of fancy speed skates.

Something as simple as a cupcake. Perhaps a cookie or cake.

12) If your customer was a cartoon character, who would it be?

Ex: Streex, from Street Sharks. He’s constantly wearing rollerblades, enjoys extreme sports and is the token ‘cool’ guy.

It would be a fancy lady. Someone like Cruella Deville from 101 Dalmations (minus the poor attitude of course) Fur coats. Sexy.