Final Commercial With Sound

Here is the Photoshop Animation that has been put through imovie and introduced to sound. I chose to make the sound an addition that was not added in Photoshop itself. Over all I am very proud of my efforts towards this commercial, because I learned a lot during the creative process. The things I would strive to change if I could would be the faulty font changes during export and the speed of the Icing logo across the screen.

Semi-Final Commercial Project

During this process, I went through many ideas, and ended up with a simplified version of what I originally wanted to do. The commercial maintained the same theme as it originally was supposed to have, but a different design. Unfortunately, in the exporting process, some of the fonts were altered, and were not maintained. This is the version from Photoshop without sound.

Icing Cupcake Shop and Bakery Commercial Ideas

Commercial Ideas:

http://www.youtube.com/watch?v=X0-aaANvqxI&feature=related
CUTE IDEA

http://www.youtube.com/watch?NR=1&v=uf8ru1CoLEs
CRAPPY COMMERCIAL, BUT INFORMATION IS RELEVANT

http://www.youtube.com/watch?v=G3RiZ0AoDts
CUTE.

1. A dancing cupcake that tells the audience about the cupcake shop.

2. A very simplistic and stylistic approach. Using only words and music. Ending with the swirl on the logo flowing in with animation.

http://www.youtube.com/watch?v=L0AcD_4rHY8
3. Using the type of bakery employees you see animated in this video and this stylistic approach.

4. Perhaps a version of the above, but just testimonials. from cartoon people as to why they should visit our bakery.

5.http://www.youtube.com/watch?v=dmcxkk1PpLU
I could do a stop motion like this video, and use baked goods.

Commercial Review

http://www.youtube.com/watch?v=X21mJh6j9i4&feature=youtu.be
Now, this commercial takes a very different take on commercials, and was actually very funny. It was sorta strange, but it definitely held my attention, and it was one of the most memorable out of all of the commercials I watched.


http://www.youtube.com/watch?NR=1&v=jPw1KeRW3q4
This is a very bizarre take on a McDonald's commercial. I do not relate Ronald McDonald to a female model version of himself. Perhaps in other countries McDonalds portray's themselves differently, but I just didn't really like the clashing of two different worlds in that commercial. I am not a fan.


http://www.youtube.com/watch?v=8F_G2zp-opg
This is the cutest commercial ever! It uses a very memorable children's parable to capture the audiences attention. It is also, almost too annoying, yet it makes a statement. Either way, it was very funny and I think a very effective way to advertise.

http://www.youtube.com/watch?v=k3NrLgfp_4w
This commercial was banned in the U.S., but is actually very humorous and effective. It forces someone watching to remember the product, using company slogans that are familiar to many people. It also, used circumstances that the audience can relate to. It was very effective.


http://www.youtube.com/watch?NR=1&v=Fitxofd7kOA
This commercial had very few words and was mainly just action. It was bold, made a statement that many people can relate to, and advertised a product. It was very effective.

Updated Business Card

Updated Brochure

Updated Letterhead

Brochure

Company Letterhead

Keep the color scheme consistent, I really wanted something unusual, simplistic, yet classy to represent the company as a letterhead. The watermark in the center with a fade to about 25% was exactly what I was looking for!

Business Cards

This is a front and back copy of the Icing Cupcake Shop and Bakery Business Card. When designing this business card, I wanted to keep the business's image in mind. Something simple, yet classy and edgy. I definitely wanted an unusual card and that is why I ended up with the 2x2 shape. Overall, I really like the idea of this card.

Business Card Brainstorming

When I sat down to begin brainstorming and sketching ideas for my company business card, I started with one idea, and then decided on exactly how I want to make the business card. This is why you will notice the first sketch is completely different from every other similar image on the page. I have a really good friend who is a graphic design major at USM and he has always been a big promoter of unusual business cards. That is why I have chose to sketch a 2x2 business card.

Corporate Identity Questionaire

Corporate Identity Questionaire

Corporate Identity Questionaire (Due 10/17)

1) What is your business?

Ex: We make shoes.

This is a Cupcake and Bakery Shop. 

2) Describe your business in one sentence

Ex: We make quality skates for professional and casual skaters.

We bake delicious sweets for people of all ages! However, we would like to be well-known as a higher-end establishment. 

3) Who is your target audience?

Ex: Skaters. Professional skaters. Families. Teenagers. Casual skaters. Athletes. Men. Women.

Families. Anyone who enjoys treating themselves to some of our baked goods every now and then.

4) Who are your competitors?

Ex: Skaters Choice Skate Shop, SPoT Skate Shop, Skate America

The Cupcake Spot, A Piece of Cake, and Sweeties Delights Bakery

5) What makes them better/worse than your product/service?

Ex: Skaters Choice Skate Shop site doesn’t work right now. SPoT Skate Shop sells shoes, clothes and skateboards, nothing for regular skates. Skate America’s site is currently being redone so all you can do is sign up for their email listing. None of these are ideal for buying skates, skate parts or customizing skates online.

Sweeties doesn't even have a website. The Cupcake Spot is actually a very cute place and they have a very great website. They will be our biggest competition. However, our cupcake shop will be a more trendy company.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

SKIP

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

SKIP

8) How do you want your image to be seen in two years?

Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.

Why is this important? This is something that you will have to portray in your corporate identity.

We want our store to be seen as the city’s premier baked goods headquarters. A place with class, that has extremely knowledgeable staff, a very edgy/trendy atmosphere, and nothing but the best baked goods that are made with only the finest ingredients.

9) If your company was an animal, what animal would it be and why?

Ex: A cheetah, because our skates are fast, dynamic, and exciting.

A peacock. The peacocks beautiful design has always been found around the world’s upper-class. It is something that can be used to portray our image.

10) If your company/brand was a person, who would it be and why?

Ex: Apolo Ohno, because he is a famous, record-breaking Olympic speed skater who’s also young, fun and trend setting.

It would be one of the Olsen Twins. They represent America’s trendy Pop Culture today and have been around since the beginning of my generation. They are pretty, fashionable, and even have a little bit of faults that keep them human.

11) If your company/brand was an object, what would it be?

Ex: A pair of fancy speed skates.

Something as simple as a cupcake. Perhaps a cookie or cake.

12) If your customer was a cartoon character, who would it be?

Ex: Streex, from Street Sharks. He’s constantly wearing rollerblades, enjoys extreme sports and is the token ‘cool’ guy.

It would be a fancy lady. Someone like Cruella Deville from 101 Dalmations (minus the poor attitude of course) Fur coats. Sexy.

Dear John....

"I took your matches

Before fire could catch me

So don’t look now

I’m shining like fireworks

Over your sad empty town" -Taylor Swift

In this collage assignment I began with a basic picture of a small town. From that picture, I erased the sky and put another picture of a burning city in the background. I place a picture of Taylor Swift swinging around a pole in the front of the picture, and then blurred out everything in the collage but Taylor Swift to ensure all focus on her. I used the burn tool to create darker areas of shadow to create more fluidity in the collage. 

Photoshop Self-Insertion

This is where I should be right now. Going on vacation now. Oh, look. I am there. In the bottom left hand corner! ;)

My Vector Image

Final Logo Design

This is my final design for my logo project. As you can see I took a very classy and simplistic approach. I think it is tasteful and represents the company just the way I intended it to be. 

Sketches of Logos for Icing-Cupcake Shop and Bakery

These are random sketches that I put together while trying to think of the best way to represent this company. How could I create the logo in a way that says something about the Cupcake Shop and Bakery.

Calligram Assignment

This project was very difficult for me because I could not, for the life of me, figure out how to use the pen tools very well. It took me and other friends to figure it out, and it took about 3 other calligrams that looked terrible until I finally got the hang of it and made this one. 

Analyzing Company Logos

This logo does a very good job of capturing the company's image. The ornate design of the siren from Greek Mythology gives those who see it something to remember and therefore does its' job very well. 

The Versace logo is also very ornate. Possibly more ornate than the Starbucks logo. I believe it represents the brand very well, as the brand is targeted towards a more affluent customer base. This logo can be seen on numerous items in their clothing collection, including sunglasses and dresses. The line pattern located around the circle is also used as an alternative logo to the famous medusa. My only complain in their design is the fact that the company does use two different logos for many different pieces. 

This logo is very simple and to the point, yet is is very chic. It uses the designer's initials to create a sort of emblem that is well recognized around the world today. There are no words or colors in the logo, but at the same time is still quite memorable.

Sony often times uses merely its name as a logo. No design and no iconic symbols. I think it is very stale and while, obviously, it has been working for the company, involves no thought process. I am very disappointed with this idea, as I believe that a company that is not innovative enough to design a decent logo, isn't innovative enough for me to invest in.

This logo utilizes the colors red and yellow which have been scientifically proven to make people hungry. Secondly, the style of the logo is very old-fasion. The logo uses a handful of words as well to communicate the content of the restaurant. I think there is a little too much going on, but if anything it does a good job of differentiating itself from other competitors. 

Ficticious Company Names Brainstorm

Here are some ideas for some fictitious names for companies.


1.) Giwwe Electronics
2.) Curlymouse Curly Fries
3.) Suffim Sandwhich Shop
4.) Blue Moon Bar and Grill
5.) Icing Cupcakes

Welcome to my Blog!

My name is Taylor Kelly.

Just a fun fact into who I am: Traveling is something that gives me passion, vision, and motivation. The places pictured below inspire me!